There’s a new venue to explore, full of brands, platforms, and events. The Metaverse is a virtual environment that allows users to interact with each other and with digital content in a three-dimensional space. It’s a brave new world for businesses, with endless marketing, promotion, and engagement possibilities. Before jumping into the Metaverse, here are a few examples of how the Metaverse can come in handy.
Roblox
Roblox is a user-generated online gaming platform that allows users to create and play games created by others. The platform has over 20 million active monthly users. Brands such as McDonald’s, Nike, and Adidas have all created games on the platform to reach young consumers through interactive gaming experiences. For example, McDonald’s made a game called “McDonald’s tycoon,” in which players can run their own virtual McDonald’s restaurant.
Many companies also use Roblox to host online events. For example, Nike has hosted virtual run events in which players can compete against each other to win prizes. These events are an excellent way for brands to engage with their target consumers uniquely and interactively.
Decentraland
Decentraland is a digital world that runs on the Ethereum blockchain. It is a decentralized, user-owned platform where users can buy, sell, or lease virtual land. The land is permanent and immutable, and users can use it to build virtual experiences called scenes. Users can also use Decentraland to interact with others, play games, or shop.
Some of the brands that are using Decentraland include Samsung, Coca-Cola, and L’Oreal. They use Decentraland to create immersive experiences. For example, Coca-Cola has created a virtual vending machine where users can purchase virtual Coca-Cola products. L’Oreal has built a virtual makeup store where users can try on makeup and purchase products.
These brands often use social media networks to promote such initiatives. For example, they create brief YouTube videos designed by VistaCreate to reach more people and fuel their curiosity about incoming Metaverse events.
Cryptovoxels
Cryptovoxels is a decentralized virtual world platform that allows users to do anything with parcels of virtual land. The platform uses blockchain technology to verify land ownership and transactions. Cryptovoxels also has its virtual currency, called Voxels, used to buy or rent land or to purchase in-game items.
Several brands have used Cryptovoxels to create virtual experiences, including Red Bull, which hosted a virtual music festival on the platform, and BMW, which made a virtual car showroom. Red Bull used Cryptovoxels to host a virtual music festival featuring performances by several DJs. In turn, BMW created a virtual car showroom on the platform, allowing everyone to explore the company’s vehicles.
Nvidia Omniverse
Nvidia Omniverse is a new platform focused on creating, collaborating, and sharing things in virtual reality (VR) and augmented reality (AR). It’s designed to be used by businesses, schools, and other organizations to create captivating experiences for their customers or employees. For example, a retailer could use Omniverse to create a virtual store that customers can explore, or a school could use it to construct a virtual classroom. Besides, the world’s leading brands, including Coca-Cola, Daimler, and Airbus, use Omniverse.
Horizon Worlds
Horizon Worlds is a VR-based social media platform that enables users to create and share content with others. Brands can use Horizon Worlds to build their virtual world, promoting their products and services in it.
Currently, though, Horizon Worlds is a rather raw platform. It is not to say that it’s unworthy, right to the contrary. Experts state that beyond the platform’s downsides, it has promising potential and might even outplay other Metaverse platforms in the future.
Sandbox
Sandbox is an excellent platform to test new ideas in a controlled environment. For example, a brand might use Sandbox to try a new product before launching it to the public. It empowers the brand to gather customer data and feedback in a safe and controlled world.
Google, Facebook, and Amazon are a few companies leveraging Sandbox. They use it to test new features and products before making them available to the general public.
Somnium Space
Somnium Space is a full-fledged, user-owned virtual world built on the blockchain. In Somnium Space, you can explore, play games, develop and socialize in fully-decentralized virtual reality (VR).
Somnium Space is powered by the SOMN token, allowing different in-game transactions. Some brands using Somnium Space include Decentraland, High Fidelity, and VRChat.
Disney
Disney Metaverse is centered on creating and managing digital experiences for its customers. Disney offers a set of APIs that allow corporations to integrate their digital experiences with other Disney products and services. Disney Metaverse is used by various brands, including Disney, Marvel, Star Wars, and Pixar.
The CEO reported that the Metaverse is so promising that the enterprise will not restrict itself to the reproduction of pieces already available on the screen. Instead, it will consider creating a unique product tailored to the Metaverse exclusively.
Conclusion
Metaverse brands are the future of digital marketing. By creating a 3D virtual world, businesses can connect with their customers more discreetly, creating a more personal connection that can lead to brand loyalty. The bottom line is this: Metaverse platforms provide a more interactive and engaging user experience, leading to increased customer retention and conversions.
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